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http://www.thekitchn.com/feedburnermain

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It’s January, which means many people across the country are swapping in their cookie plates for healthier options. When you visit the grocery store, how do you determine what’s the “healthier” option between two similar items? Do you always look at the ingredients listed, or does price quickly help determine what you think is the healthier choice?

A team of researchers have found a pattern in how consumers view expensive foods: People falsely think costly food is healthier and that healthy food is costly — even if there is no evidence to suggest so.

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Filed under: Fitness