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http://www.thekitchn.com/feedburnermain

Gwyneth Paltrow has promoted it as an “energy kick” on her lifestyle website, Goop; former Spice Girl Victoria Beckham counts it among the 60 supplements she takes daily; and “preppers,” people who stockpile supplies and hone their survival skills in preparation for the end-of-days, are hoarding the stuff, believing in its potency as a compact nutritional powerhouse. Can you guess what it is?

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