You Are What You (Think You) Eat

April 17, 2014

pimg class=”alignright” title=”Think Good Thoughts” alt=”eat” src=”http://i247.photobucket.com/albums/gg158/MDA2008/MDA%202012/eat.jpg” width=”320″ height=”213″ /Last week#8217;s a title=”Yes, We’re All Susceptible to Food Advertising” href=”http://www.marksdailyapple.com/yes-were-all-susceptible-to-food-advertising/”post on marketing/a took me in an interesting turn this week. I stumbled on an a title=”Mind over Milkshake: How Your Thoughts Fool Your Stomach” href=”http://www.npr.org/blogs/health/2014/04/14/299179468/mind-over-milkshake-how-your-thoughts-fool-your-stomach” target=”_blank”article on NPR/a highlighting a past but very provocative study that I#8217;ve been toying with for a couple of days now. Having spent years researching the a title=”Power of the Placebo” href=”http://www.marksdailyapple.com/power-of-the-placebo/”placebo effect/a, Alia Crum, a clinical psychologist and researcher for Columbia Business School, was intrigued by the possibility that food could also be subject to certain physical placebo-generated outcomes. She wondered if our beliefs about a food or drink could influence the effects it physically elicited in us. After all, if what we believed about a sugar pill could make a measurable difference in our physiological functioning, why would a food product be any different? And […]

Original post by Mark Sisson

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