Weight Loss, Fat Money

May 18, 2010

It always amazes me when I think about how the weight loss has turned into an “industry”.
And, despite what we may be led to believe this is nothing new.
The weight loss industry has been alive and profiting since AT LEAST the late 1800’s .
You don’t need to look any further than the story of Bernarr Macfadden as told in “Mr. America” for proof that NONE of this is new.
From the benefits of the all milk diet to the miracle of high protein,….it’s all been recycled multiple times.
Somehow, at some point, we convinced ourselves that in order to lose weight, eating LESS is not the answer.
Instead, we’ve decided that the key to losing weight is discovering the secret foods that MAKE us lose weight.
I think this concept works so well because it “FITS” with life.
It fits with our current addiction to purchasing and consuming.
In today’s reality “taking away” […]

Original post by Brad Pilon

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