I remember back in my supplement days we were constantly asked about competitor’s products.
Of course, when you are working in the industry you have to be VERY careful about what yous say.
(Heck, even after you’ve left, you still have to be careful – spies everywhere)
So the best way to discredit a competitor’s product was by simply saying it ‘destroyed my stomach’…
So no mention of the flavor, consistency, effectiveness, cost…just ‘destroyed my stomach’.
It was great because it wasn’t debatable, and it was a scary ’cause and effect’ association to put on a product.
You can even use my favorite technique (back in the day) and do the discredit wrapped in a compliment:
“It’s actually a very good formula, but it completely destroyed my stomach”
So the point of today’s blog post is when asking about a diet, or a workout or a supplement […]

Original post by Brad Pilon

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Filed under: Fitness