Bad Advertising and Hubris: Will CrossFit HQ Ever Apologize?

July 15, 2015

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Originally Posted At: https://breakingmuscle.com/feed/rss

The social media wars orchestrated by CrossFit HQ are a sign of a deeper problem with its company culture.

In 2013, Hyundai released a viral video advertisement that depicted a man attempting to commit suicide in his car. He gets into the Hyundai in his garage, turns on the engine, and forlornly begins to breathe deep. After about an hour or so, he alights from the car unharmed, with the text over screen that says “The New ix35 With 100% Water Emissions.”

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