The Psychology of Giving Up Junk Food

December 9, 2010

It’s probably the biggest thing that makes some people hesitate in going Primal. Sure, they appreciate the logic and sensibility of the Blueprint lifestyle. They value the chance to improve their health and effectively lose weight. They love the idea of having more energy. They salivate over the prospect of bacon. But then comes the proverbial wrench in the plan. “What about bread?” they ask. (Sometimes it’s diet soda, pasta, pancakes, pizza, Skittles, etc.; I’ve heard it all.) Against all powers of wisdom, self-interest, and rationality, how is it these isolated, deeply entrenched cravings hold such sway over our lifestyles – and diet decisions? Is a baguette really so enticing that it determines a person’s willingness to live a healthier, more vigorous existence? Is the de-grained life really not worth living?
It’s a common refrain I hear: “Oh, I’d love to go Primal, but I just couldn’t give up my breakfast […]

Original post by Mark Sisson

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