“Hot or Not” Is No Way to Pick a Coach

April 7, 2016

This post was originally published on this site

Originally Posted At: https://breakingmuscle.com/feed/rss

It’s high time we get serious about how we judge the aptitude of a coach.

Let’s call it the Kardashian Effect: you can’t help but look. We’re in the age of “made-you-look” marketing, where the latest nude celeb post, vacation bikini pic, nip slip, and hottie bulking up for a superhero role gets you to look… and to click. We are meant to instantly judge these body images and take appropriate action, whether that’s clicking, “liking,” or spewing a string of emojis. Self-promotion via superficial body imagery is at an all-time high.

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