Self-Selection Versus Selling

November 11, 2016

This post was originally published on this site

Originally Posted At: https://breakingmuscle.com/feed/rss

Sport-specific coaches and fitness trainers shouldn’t get clients the same way.

The Breaking Muscle theme for coaches to write about in October 2016 was “Mall Stories.” The idea was for each writer to actually or imaginarily visit a shopping mall, close their eyes for a minute and upon opening them, encounter the first person they might see see and explain to them the benefits of whatever the writer’s specialty might be. The idea was to take the writers out of their comfort zones by having to explain their approach and their specialties to a complete stranger. Not a bad idea really.

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