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The fitness industry is a service industry so, you better get used to demanding better service or lose out in bigger ways than you anticipated.

Right now there are millions of people making their ways to their first gym session in over a year. The last time they got this excited about working out was around the same time after the last holiday season. It’s cliche but it’s true. Equally, at the same time, there are a lot of coaches and trainers who are looking at this influx with some level of anxiety or apathy. They’ve seen it all before. Memberships go up, people seem motivated, the energy is palpable and then, just as quickly, it all disappears and everyone goes back to their allotted position in life.

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Filed under: Fitness