Client’s First Day: Find the Pain

January 8, 2018

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For years, when a new prospect came to us, my coaches and I would spend our energy trying to sell them on CrossFit: the movements they would learn and the workouts they would do.

We would sit down with them and go through our ‘what is fitness’ speech. Then we would explain the concepts of training constantly varied, functional movements at a high intensity, and we would talk about the 10 general physical skills that would improve their training.

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