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Have you ever fallen down a serious YouTube rabbit hole? Maybe one that made absolutely no sense? I’ve never set foot in a Costco, but I’ve watched hours of Costco haul videos.

Anyone who has stumbled into this genre knows that there’s something bizarrely soothing about listening to gentle narration on the contents of a shopping cart. For actual Costco shoppers, these videos are chock-full of useful tips and tricks to optimize your next shopping expedition.

But these videos are more than soothing and useful — they can be bizarrely riveting, even for someone who has never known the glory of a Kirkland-branded snack.

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Filed under: Fitness