What’s Next for Starbucks After Unicorns, Zombies, and Mermaids? We’re Not Surprised. — Food News

August 15, 2018

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http://www.thekitchn.com/feedburnermain

Last year, it seemed as though Starbucks focused all of its attention on promoting outlandish, mystical Frappuccino flavors to the masses. First there was the unicorn Frap, then there was the zombie Frap, and then people got in on the madness creating “secret menu” mermaid Fraps. But this year, the coffee chain is channeling its time and energy into a new kind of drink: plant-based, protein blended cold brew. Plant-based! Protein! Cold brew! Now that’s a lot of buzzwords in one menu item.

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