Cheetos Has Had Just About Enough of Copycat Brand “Peatos” — Food News

August 23, 2018

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http://www.thekitchn.com/feedburnermain

As eternally pessimistic German philosopher Arthur Schopenhauer once said, “It ain’t easy being cheesy.” No, wait, that was animated Cheetos mascot Chester Cheetah — but either way, he’s right. The parent company for Cheetos has taken legal action against a plant-based copycat, alleging that the new brand disparages Cheetos in several ways, including its name, logo, and slogan.

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