New Study Suggests Men Are Embarrassed to Eat Vegetarian — Food News

September 4, 2018

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http://www.thekitchn.com/feedburnermain

Alternative meat and non-dairy items might be having a moment at the grocery store, but according to a recent study by the British University of Southampton, men are still “embarrassed” to order meatless options.

Inspired by the “major global and environmental health challenges” caused by overconsumption of animal products, Man Food Project Bristol surveyed 22 men (a very small sample size) with various relationships to meat: a few were exploring vegetarianism, others were on economically restricted diets, and the rest wanted to build muscle. In most cases, regardless of their reasons for making their food choices, the men expressed feeling embarrassment and shame around being seen ordering a steak-free salad.

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