The Secret Behind Why People Love Trader Joe’s So Much — Food News

December 7, 2018

This post was originally published on this site

http://www.thekitchn.com/feedburnermain

When it comes to grocery stores, some chains rise above the rest, but few sow the kind of fervent enthusiasm as Trader Joe’s does. This week the radio show Freakonomics did their research-driven dive on just what it is about the “quirky little grocery chain,” as they say, that makes people love it so much.

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