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Part of Trader Joe’s appeal is that you don’t get decision fatigue there. Unlike at a typical grocery store where you can be frozen with indecision at the 57 types of, say, ketchup, shopping’s easy at Trader Joe’s. Many things come in one option, so you grab that one off the shelf and are on your way to see what cool new things are out this month and featured on the end-cap.
Know what’s not an option-free zone? Coffee. While they may give us a tightly edited selection of most everything else, when it comes to java, Trader Joe’s packs an entire section with offerings. It’s practically dizzying — you’ve got roasts from light to dark, single-origin and batches, small lots and not, fair-trade, shade-grown, organic, etcetera, etcetera.
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