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“Tell Kenny to go get the van.”

A competitor was having a sale on Coca-Cola. The price was something crazy, like $1.99 for a 12-pack, limit 10 per customer. (Please don’t hold me to that price. It’s been a decade.) The point is, the box store was selling soft drinks to their customers at a price that was way lower than we could buy it direct. We loaded up our catering van and stocked our shelves with as many cases of Coke as we could get during that sale. Desperate? Yes. Moral? Well…

Prices deviate between stores for a myriad of reasons, and a higher price on the same item doesn’t mean that store is trying to get rich off of you. (I’ve never seen a grocery store owner in Burberry.) Here are a few reasons you may find price differences as you shop around. It’s not all apples to apples. (Or milk to milk.)

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Filed under: Fitness