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http://www.thekitchn.com/feedburnermain

Trying to decide whether that about-to-expire milk is still OK to drink is a good way to make breakfast feel a little like Fear Factor. Like, how much do you trust your sense of smell? And how bad do you really want that Cinnamon Toast Crunch? But a Danish dairy company and a London-based food-tech startup have joined forces to launch a new label that will let customers use their fingertips to determine whether it’s a good idea to get the cereal bowls out.

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Filed under: Fitness