Can America’s Food Producers Save Us From Obesity?

October 7, 2009

30 of America’s biggest food producers have come together to form the Healthy Weight Commitment Foundation.
It’s kind of like the Justice League of America, but instead of fighting comic book super villains, the HWCF is fighting against obesity.

Their plan is to do this by “helping consumers lead healthier lives by making energy balance – calories in balanced with calories out – a daily habit”.
We will do this by increasing access and opportunities for physical activity, healthier nutrition options and raising awareness of the energy balance approach…
…in the marketplace….
…participating companies are committing to build on existing efforts and will be making changes to their products, packaging and labeling to make it easier for consumers to manage their calorie intake while preserving or enhancing overall nutrition quality.
Specific options companies may undertake include:

product reformulation and innovation;
providing smaller portions;
redesigning packaging and labeling;
placing calorie information on the front of products;
providing consumers with information and […]

Original post by DR

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