Costco Sold a Million “Bleeding” Vegan Burgers in 60 Days — Grocery News

April 27, 2018

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http://www.thekitchn.com/feedburnermain

Anthony Bourdain might not be a fan of these new “bleeding” vegan burgers, but the patrons of Costco can’t seem to get enough of them. In February, Costco quietly started selling a new, meat-like vegan burger that “bleeds” beet juice and sizzles on the grill just like beef, thanks to vegetable fats.

And the test exceeded everyone’s expectations: Costco sold more than a million of them in just 60 days. Now the burgers are rolling out to more locations as quickly as they can put them out.

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