Engineering The Alpha John Romaniello Interview – Business Insider

April 30, 2013

The FitcastSee AlsoApple Says The Original iPhone Is ‘Obsolete’10 Ways Technology Is Forcing Us All To Be RuderPeople Are Buying Legal Ingredients Online To Make Illegal DrugsJohn Romaniello is the author of fitness book “Man 2.0: Engineering the Alpha,” a fitness book for men who could stand a day or two without a donut. Even though this is his first book deal, it still earned him an undisclosed seven-figure sum. We talked to him about how this happened, how to get in shape, and what the future of books looks like.BUSINESS INSIDER: What’s your general background? What did you do prior to your book-writing days?JOHN ROMANIELLO: My general background for the past several years has been in training; for about 12 years I’ve run a successful business in and around NYC, working with lots of “regular” folks, but also a smattering of professional athletes, actors, models, etc. Really, I’ve been building my business offline for a decade.In 2009, I brought the business online; I started a blog, and began to offer services like online coaching and created digital products.So, ultimately, I’m in the fitness industry.

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