”Triple your money in 7 days!”
 
I bet that headline caused alarm bells to go off in your head.
We intuitively seem to ‘get’ money. We understand how much we make at work. We understand that some people are rich, and some people are broke, and we understand that just because someone won the lottery this week, doesn’t mean next week is our turn.
Weight loss…not so much
The claim “Triple your money in 7 days!” will set off a skeptical alarm bell in most people, however the equally unlikely claim “Lose 15 pounds in 7 days!” doesn’t always set off the same skeptical alarm bell.
In fact, it does the opposite. It gets our hopes up, makes us curious and, more often than not, it makes us buy something (diet pills, diet books, diet drinks).
The trick is that both claims are stating something that it IS possible…but very unlikely. We’ve all seen someone […]

Original post by Brad Pilon

Be Nice and Share!

Filed under: Fitness