FDA Says “Love” Is Not an Actual Ingredient, Sorry — Food News

October 6, 2017

This post was originally published on this site

http://www.thekitchn.com/feedburnermain

As the number of products on supermarket shelves continues to grow, marketing, package design, and uniqueness in branding have become big business. This is especially true for smaller labels trying to sway the average consumer to purchase their product.

This was the case with Nashoba Brook Bakery‘s granola, which lists an ingredient on its bag that makes a consumer’s heart go pitter-patter: love! But the FDA has something to say about that.

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