Gender Equality Is Broken: In CrossFit, Sex Sells

November 4, 2015

This post was originally published on this site

Originally Posted At: https://breakingmuscle.com/feed/rss

Female athletes often feel pressure from sponsors to market their sexuality online. It’s time to change the cultural landscape of self-objectification.

Sex sells. The axiom I put forth is that in CrossFit, with a few exceptions, a female athlete is more likely to get noticed, develop a following, and be able to craft a brand if she conforms to the “sex sells” cultural dynamic. And that is wrong.

Sexual objectification of women in media is nothing new. It is deeply embedded in the culture. Objectification and self-objectification are equally harmful to women, and have the long-term effect of entrenching the culture of inequality, rather than challenging it.

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