Get Sponsored: How to Build a Brand as an Athlete

October 24, 2015

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Originally Posted At: https://breakingmuscle.com/feed/rss

If you are an athlete, you are your own brand – and social media is your main asset.

If you are an athlete, you are your own brand. Actually, according to entrepreneur and public speaker Gary Vaynerchuck, everyone who owns a Facebook or Twitter account represents his or her own brand. These days if you are seeking a new sponsorship, your prospective sponsor will type your name into Google to learn about you before even looking at your resume. Everything you say on social media, blogs, and all your interviews will be analyzed to determine whether you get the sponsorship.

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