How One Midwest Girl Built the Family Farm into a Watermelon Empire — Mother of Melons

August 19, 2016

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http://www.thekitchn.com/feedburnermain

(Image credit: Courtesy of Tsamma)

At an age when most of us were cultivating ant farms and Chia Pets, Sarah Frey-Talley was building herself a formidable business. At 7, she and her mother started selling watermelons and cantaloupes from a neighboring farm to local grocers. At 17, she was growing her own melons, and at 19, she was navigating her way through national contracts with Walmart stores.

Today, Sarah is the force behind Frey Farms, a Certified Woman-Owned Business specializing in growing, packing, and shipping produce, including watermelons and cantaloupes, sweet corn, and squash. The company is the largest pumpkin producer in the United States and has recently become one of the leaders in the emerging watermelon juice market. (Which really makes you wonder: What do you do all day?)

We caught up with Sarah to hear her story — and to find out what’s next for the melon mastermind.

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