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To understand why health and fitness changes don’t last, you have to start with people’s real values.

We love to vaguely allude to values in day-to-day conversation. Values are a convenient, socially respected concept and any reference to them adds weight to our words. More than likely your company has core values plastered on the wall with lofty important terms like: Respect, Integrity, and Synergy (whatever that means). These make their way into company newsletters and annual meetings, but do they make their way into people’s perceptions, beliefs, and actions?

 

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Filed under: Fitness