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http://www.thekitchn.com/feedburnermain

You know that joke about how Whole Foods should be called Whole Paycheck? It seems the corporate poobahs have heard it, too. This year, the company plans to roll out more of their new lower-price-point supermarkets called 365 by Whole Foods Market.

Sound familiar? Whole Foods’ longstanding, dependable house label 365 Everyday Value is the centerpiece of these stores, which promise to be an economic alternative while adhering to Whole Foods’ ideals of hormone- and antibiotic-free meat and milk; no hydrogenated fats, artificial colors, flavors, sweeteners, or preservatives; cage-free eggs; and sustainably caught fish.

I shopped at the 365 in the Silver Lake neighborhood of Los Angeles, one of three existing stores (the others in are Bellevue Square, Washington, and Lake Oswego, Oregon) to get an idea of what you can expect if you live in Bloomington, Indiana; Decatur, Georgia; Akron, Ohio; or one of the 11 other places where Whole Foods is building a 365 store. (The next opens its doors April 26 in Cedar Park, Texas, right outside Austin, where Whole Foods is headquartered, followed by a 365 in Santa Monica, California, this summer.)

Here’s what I learned. In a locally sourced, organic nutshell: It’s kind of like Whole Foods and Trader Joe’s had a baby.

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