Instant Pot Is Launching a Vitamix Blender Competitor — Shopping

September 18, 2018

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http://www.thekitchn.com/feedburnermain

There are a few kitchen tools that our readers love and crave above all others: the stand mixer, Instant Pot, and powerful blender chief among them. And when it comes to blenders, Vitamix is the one you covet.

But there’s a new competitor in town! The geniuses over at Instant Pot — that cult tool that finally persuaded millions of cooks to try pressure cooking— are now moving in on the Vitamix with their own, much lower-cost competitor. This week Instant Pot is launching their own smart blender, the new Instant Pot Ace Multi Use Cooking & Beverage Blender. Um, hello!

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