Is LaCroix’s Parent Company in Financial Trouble? — Food News

September 30, 2016

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http://www.thekitchn.com/feedburnermain

2016 has been a big year for water. This is the first year ever that bottled water has outsold soda, and LaCroix sparkling water has taken off in a way nobody could have expected. There are songs dedicated to LaCroix, there are cocktails centered around LaCroix, and last week we even built a LaCroix castle to honor our favorite sparkling water.

It was discovered, however, that the parent company of LaCroix — National Beverage Corp. — might be in a bit of trouble. Glaucus Research Group accused National Beverage Corp. of artificially inflating its stock. As a result, their stock plummeted by as much as 16 percent yesterday. The stock dropped to as low as $39.14, which would make it the lowest since March.

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