Is This the Secret to Instant Pot’s Success? — Food News

November 28, 2017

This post was originally published on this site

http://www.thekitchn.com/feedburnermain

The cult of the Instant Pot shows no sign of stopping. I mean, the machine can make yogurt, and slow cook, and pressure cook, and basically do everything except the dishes (you’ll still need a dishwasher or a good sponge for that, unfortunately). The trendy kitchen appliance’s rise to fame is particularly interesting, however, given the fact that you rarely see any advertising for the product. How did the Instant Pot become so successful so quickly?

Now it’s come out that instead of spending time and energy on marketing, CEO and founder of the Instant Pot, Robert Wang, has read every last comment of his product on Amazon. That’s 39,000 comments, to be exact. He uses these comments to tweak his product. Now that’s customer satisfaction.

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