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Julie Smolyansky knows what it takes to start a food business from scratch. It’s basically in her DNA. She’s the CEO of Lifeway Foods, a multi-million-dollar company that her parents started in the 1980s to introduce kefir — a probiotic, cultured dairy beverage — to the States. But the road to get here has been anything but smooth.
Julie and her family fled the former Soviet Union in the 1970s as refugees and settled in Chicago. To support their family, Julie’s mom, Ludmilla, hustled to open a Russian deli in their neighborhood, catering to the palates of the new flood of immigrants. While Julie’s mom taught herself English by watching soap operas and simultaneously tackled the responsibilities of entrepreneurship, importing and distributing eastern European food to other delis all across the country, Julie picked up more than a few lessons of her own.
The Smolyanskys later expanded their food business scope by starting Lifeway to put drinkable cultured yogurt, a staple in their home country, on Americans’ radar. After the sudden death of her father in 2002, Julie took the helm at age 27, becoming the youngest female CEO of a publicly held firm. Even though the company has been around for nearly 32 years, Julie is still doing the work to educate Americans about kefir’s benefits (and so much more).
What Is Kefir?
Kefir (which has been around for over 2,000 years) is a tangy, fermented milk beverage that is most often likened to drinkable yogurt. It is made by combining milk with kefir “grains” (which are live yeast cultures) and lactic acid bacteria. The resulting beverage is high in protein, calcium, vitamin D, and active probiotic cultures meant to promote good gut health.
We got a chance to chat with Julie about her family’s journey, how tough it is to break into the food business space, and how Oprah helped to raise her.
Filed under: Fitness
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