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http://www.thekitchn.com/feedburnermain

(Image credit: @oohowater)

Plastic water bottles are a waste of resources and damaging to the environment. But with consumption of bottled water on the rise, sustainability becomes a big issue. Now, a sustainable packaging startup has created a water blob that eliminates the need for plastic.

London-based Skipping Rocks Lab introduced their innovation, called Ooho, in 2014, but it only now is going viral. The concept is simple: Package water in 100 percent plant-based biodegradable materials. The water bubble is essentially an edible jelly-like sphere with a membrane made of calcium chloride and brown algae that keeps water contained inside of it.

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