Why Do We Love Rainbow Food? — End of the Rainbow

August 31, 2016

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http://www.thekitchn.com/feedburnermain

Watch This Pro Make Rainbow Bagels in Brooklyn

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You’d have to be living under a rock to not see some part of the rainbow food movement that’s swept the internet and major cities over the last several years. Social media went from being anti-artificial food coloring to spreading the word like wildfire as soon another familiar food was found laced with a hot new hue or two. We covet them from faraway places, drive to larger cities to partake, and then pin DIY versions to our boards as soon as they pop up. We just can’t get enough!

Ice cream, cookies, and bagels are transformed into instant rockstars the second they contain a new shade or entire rainbow inside. So what is it about rainbow food that we love?

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