Why Does the Pumpkin Spice Latte Endure? An Investigative Report — Fall’s Greatest Hits

October 5, 2016

This post was originally published on this site

http://www.thekitchn.com/feedburnermain

It’s officially fall, which means boots crunching on leaves, scarves pulled tight, and pumpkin everything (lattes, in particular).

Starbucks’ beloved Pumpkin Spice Latte, or PSL for short, is known for causing quite a fuss. Although the coffee conglomerate doesn’t share their sales figures, a spokesperson said that the PSL is their best-selling holiday beverage (no surprise there). The drink even has its own Twitter account.

So, what makes it so good? Why do we still love it so?

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