Why Group OnRamp Classes Don’t Work

March 9, 2016

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Originally Posted At: https://breakingmuscle.com/feed/rss

Switch your fundamentals program to one-on-one personal training. Your client retention rate, lifetime value of a client, and revenue will soar.

Before I explain our 2nd Law of Gymmin’, Fundamentals, a distinction must be made between the group class and the group exercise business models. I am not denying the effectiveness of group classes, which are an important component of the MadLab business model. Something happens during group classes that’s difficult to replicate during personal training, and these feelings of camaraderie, energy, and competition are keys to lifelong fitness.

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