Why YouTube Food Is Shaping the Next Generation of Cooks — YouTube Cooking

July 18, 2018

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http://www.thekitchn.com/feedburnermain

“My perfect breakfast: scrambled egg, sautéed mushrooms, and tomatoes,” Gordon Ramsay explains before showing us his technique for scrambled eggs. With 30 million views and over 28,000 comments, the kinetic four-minute tutorial is one of the most-viewed videos on YouTube.

But here’s the thing: The video really isn’t anything special. It would be considered too long and somehow too rushed in any other setting on the internet, but it still managed to claim an audience that the Food Network could only dream of. That’s YouTube magic — and it’s going to shape how the next generation learns to cook.

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