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Halo Top has already conquered the grocery store to become the single best-selling pint of ice cream in the U.S., ahead of both Ben & Jerry’s and Haagen-Dazs. Now everyone’s favorite low-calorie, low-sugar, high-protein, slightly healthier-than-normal ice cream is moving out of the ice cream aisle and opening its first physical scoop shop. As if that wasn’t big enough news, the company is also introducing its first soft-serve ice cream.

Read more: What’s the Deal with Halo Top Ice Cream?

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