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It’s July. Realistically, your northern hemisphere summer beach body dreams are over. You’ve got to see the bigger picture!

The longest day of the year has come and gone. Summer has started, sure, but you’re in the second half of the year and it’s all kind of downhill to Christmas now. That doesn’t stop the endless stream of feel good, beach body fitness dreams from swamping your social media feeds, and advertising banners. This is the time when people are faced with images of frolicking 5% body-fatters having the best time of their lives, shaming all those people with normal body fat percentages for not being ripped enough to own a viral Instagram post.

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Filed under: Fitness