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http://www.thekitchn.com/feedburnermain

There’s no real science behind knowing when to buy generic or store-brand foods, and when to stick to your favorite (and probably more expensive) name brand. But we all know you do your grocery bill a serious favor when you shun labels. Think of it this way: Name-brand foods are subsidizing their own marketing, so you’re often paying for more than what will end up on your plate.

Over the years, and with countless taste tests, I’ve compiled my own list of when to buy brand names and when to buy the item at the bottom of the shelf with the lowest price tag.

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Filed under: Fitness